Here are some brief explanations of the process to help educate you and inform you of what SEO is and how it works.
Definition from Wikipedia: Search engine optimization (SEO)
is the process of affecting the visibility of a website
or a web page in a search engine's
"natural" or un-paid ("organic") search results.
In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search,
news search and industry-specific vertical search
As an Internet marketing
strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML
and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities
of search engines. Promoting a site to increase the number of backlinks
, or inbound links, is another SEO tactic.
******************SPECIAL NOTE: any website that has “flash” animation on it will NOT rank 1st page on google as part of Google’s algorithm criteria.*****************
Client can choose the amount of keywords that they want to “compete” for or “get enhanced placement” with. Typical is anywhere from 5, 10, 15 or 20 keywords.
The following is a list of steps performed as part of your SEO Package. Depending on the amount of keywords will depend on the actual steps performed. This is a standard list for 10 keywords.
You will receive a report that looks like this with your keywords in the keywords column:
The column entitled “avg. monthly searches” are the number of searches/traffic performed in Canada of people searching for those keywords.
The “competition” column is the number of websites or pages that have these keyword pages on them.
So typically the art and science of SEO is to not go after too high of a competition ranking as this will take longer to get results with that keyword phrase.
We would take the keywords with low competition so that we can rank them quickly and get traffic to the website.
The "Ranking in Google.ca" is your current ranking.